Overview: 

This is my (Amy's) sewing business! I take commissions for memory quilts, and my priority clients are in the Bay Area. I wanted a PR moment that could reach a hyper local audience, spark interest in my work, and fuel long term discovery.

The Work:

I crafted a timely "spring clean" story about repurposing sentimental textiles instead of throwing them away. With a tailored pitch and targeted media list, I landed an interview and front page story with local newspaper San Mateo Daily Journal, which garnered immediate inbounds and broad positive awareness with my primary customer set.